Indianapolis Motor Speedway Museum

The Indianapolis Motor Speedway Museum has preserved racing history and connected generations of fans for over 100 years through a legacy built on speed.

Our out-of-home activation places this billboard in one of the many roundabouts in Carmel, a city known for having more than 150 roundabouts, the most in the United States. Conveniently located just 30 minutes from the Indianapolis Motor Speedway Museum, the placement connects everyday driving culture with Indiana’s long-standing racing legacy.

The Future 500:
This PR activation brings the excitement of the Indianapolis 500 to younger audiences through a limited-time racing experience featuring go-karts designed as iconic Indy 500 cars, both classic and modern. Partnering with local Indianapolis go-kart tracks, the event blends racing history with hands-on fun to inspire the next generation of fans.