Wonder Bread
Bread should be simple and delicious, not a time-consuming mess. This campaign highlights Wonder Bread as the easy, reliable choice in a world where bread has become a chore instead of the comfort food it’s meant to be.
For our PR activation, we are installing a 20-foot jar of overflowing sourdough starter in Central Park, a high-traffic space that attracts a large Gen Z audience. The exaggerated mess highlights the gross, time-consuming reality of baking bread from scratch. By turning the hassle into a spectacle, the activation reinforces a simple message: why bother, when you can just buy Wonder Bread.
Product innovation